Hey! It’s Monday! I hope your weekend was a good one.
Almost three years ago, I wrote a post about the myth of the book store signing (here’s a link if you want to read it: https://katemariecollins.wordpress.com/2014/10/03/the-myth-of-the-book-store-signing/). Now that I’m doing these on a monthly basis, I wanted to talk about the reality of these events.
First off, don’t go into one expecting to have a crowd of people waiting for you. Most often than not, people will think you work for the store initially. At my first Barnes & Noble event, I barely sold more books than I got asked where the restroom was. LOL. I turned it into a game at one point.
Second, expect to have long blocks of time (could be an hour straight) where no one comes over and wants to know who you are. You shouldn’t be on your phone much, or reading a book. Basically, don’t do something that makes people think they would be interrupting you. You’re going to have to sit there, smile, try to engage people who keep walking past you, and be bored.
Third, be nice to the staff! Don’t be that jerk author who is demanding that they announce you’re there every 15 minutes because there’s people in the store but no one’s paying attention to you. Don’t sigh, look bored, and snap at staff who are really there to do their job. Which doesn’t include catering to you and your whims. They gave you a table, chair, and ordered your books (or let you bring your own). They don’t get paid to fetch you water, or manhandle customers into talking to you.
Think of it this way. If you walked into a book store and saw an author, how would you approach them? How would you expect them to respond to you? Would you go up to someone who’s got their face in a Kindle or a phone? Who wore a look of utter boredom and exasperation?
In order to draw in readers, you have to be the type of author you’d want to approach. Yes, it’s a major accomplishment to get ‘big enough’ to get a book store signing. That doesn’t mean you get to unleash your ego and let it run amok. Put your ego aside and be humble.
Oh, and make sure you’re not bathed in perfume or cologne. You want to be clean, but a lot of people have allergies to scents. They won’t come closer if the aroma’s so strong that they can taste it from ten feet away.